ITC PROMOTES FAITH AND HUMILITY THROUGH WORLD #QURANHOUR

PUTRAJAYA, MALAYSIA, 14 APRIL 2022: As the blessed month of Ramadan 1443H approaches its final days, the World #QuranHour is set to return on 26 April 2022/ 24 Ramadan 1443H, with the theme “Dunia Bersujud” (The World Prostrates) to form “Dunia Berbudi dan Penyayang” (A World of Compassion)”.

For the third consecutive year, Islamic Tourism Centre (ITC) continues to support the annual event as a strategic partner to its organiser, Warisan Ummah Ikhlas Foundation (WUIF) by bringing the initiative to the world stage whilst presenting Malaysia as an Islamic Tourism destination.

ITC is pleased to once again be a part of the World #QuranHour, its Director-General, Dato’ Dr. Mohmed Razip Haji Hasan said. “It is always a pleasure to introduce Malaysia as an ideal destination to Muslims worldwide through an Islamic-based platform, like this one.”

Dato’ Dr. Mohmed Razip Haji Hasan applauds WUIF for consistently organising the event yearly for the last 8 years: “World #QuranHour has become a signature Ramadan event to showcase the uniqueness of Malaysia’s Islamic programmes worldwide. Each year, we invite our network of government agencies, strategic partners, higher learning institutions, embassies and high commissions to participate, aligned with our role as a reference centre for Islamic Tourism and Muslim-Friendly Tourism and Hospitality.”

The World #QuranHour was founded by WUIF in 2015 to a positive response, leading it to progress into an annual event. By 2019, it received participation from 3,000 registered locations across Malaysia, 300 registrations from 76 countries and recorded 1.46 billion social media engagements. 

It is a campaign where Muslim communities come together to recite the Holy Quran simultaneously at a specific time, led by a Qari, and each sentence will be explained. It was initiated to promote positive engagements with the Quran as a guide for life and to reinvigorate a positive global ecosystem and manifest a legacy of human values based on the Holy Book.

Each year’s edition bears a theme and a Surah to focus on. The 2022 campaign, “Dunia Bersujud” (The World Prostrates) for “Dunia Berbudi dan Penyayang” (A World of Compassion) will explore the verses of Al-Sajdah, and how faith, prostration and humility are key towards building a compassionate ummah and a prosperous nation. Worldwide, participants are invited to read, Tadabbur (understand) and Tazakkur (apply) on Al-Sajdah’s nine convictions that shape submissive souls. 

A guide to reading the Surah Al-Sajdah, the Quran chapter of the theme of this year’s World #QuranHour (QuranHour)

For ITC, the theme and Surah chosen for this year fit the current situation of the tourism industry in Malaysia. Earlier, on 1 April 2022, Malaysia began welcoming international tourists again with its border reopening, allowing the restart of the tourism industry. “As Muslims, it is good to be reminded to stay humble and to be grateful for Allah SWT despite being occupied with our professional achievements and responsibilities, now that economies and social activities including travel are gaining momentum again,” expressed Dato’ Mohmed Razip Haji Hasan. 

He added: “Alhamdulillah, obedience can indeed be rewarding, as it was Malaysians’ law-abiding behaviour, by adhering to the Standard Operating Procedures (SOPs), that we were able to leave the Movement Control Order (MCO) phase and to resume life after a long period of stringent travel restrictions. It demands discipline, best practices, good governance and appreciation for the things that we already have.”

“Our resilience to weather the challenges and improve ourselves, our actions and mindset, and broaden our world view, have enabled our progress. We thank Allah SWT everyday for uniting everyone here–Malaysian citizens and guests–during the trying times. We must continue to embody these positive qualities,” he shared.

Therefore, ITC cordially invites Muslims in Malaysia and abroad to take part in this year’s World #QuranHour, at your preferred location, with a copy of the Quran in hand. Register for free at https://bit.ly/REGWQH2022 and tune in to TV-Alhijrah/ TV-Alhijrah Facebook/ Sinar Harian Facebook/ Quran Hour Facebook at 12.00 pm – 1.00 pm (Malaysian time, GMT +8 hrs) on 26 April 2022 coinciding with 24 Ramadan 1443H. 

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Islamic Tourism Centre (ITC) is an entity under the Ministry of Tourism, Arts and Culture, Malaysia tasked to develop the Islamic tourism segment for Malaysia. It advocates for Muslim-friendly tourism (MFT) by offering research and market intelligence, training, industry development consultation, Muslim-friendly tourism and hospitality (MFTH) service standards and certification, and information exchange.

In 2021, ITC received two key awards, i.e. Strategic Business Alliance Award at The BrandLaureate World Halal Best Brand E-Branding Awards 2021, and Best Islamic Tourism Leadership Gold Award 2021 by Malaysia Tourism Council. These are recognition of ITC’s efforts and endeavours in formulating new strategies to meet the new normal of the business environment to ensure business continuity and sustainability, notwithstanding its role to develop and grow the Islamic tourism segment in Malaysia.

In addition, Malaysia was recently named top country in the world in the MFT sector by the State of the Global Islamic Economy (SGIE) Report 2022 by DinarStandard in partnership with Salaam Standard and supported by Dubai Department of Economy and Tourism.

Malaysia also retained the top-ranked destination in the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2021, a position it has defended since the launch of the Index in 2015.

These recognitions are an added motivation for ITC to continue to strengthen its efforts in being a prime mover and leading institution to ensure Malaysia is at the forefront of MFTH.

For further details, kindly contact:
Islamic Tourism Centre
(Ministry of Tourism, Arts and Culture Malaysia)
Level 13, No. 2 Tower 1, Jalan P5/6,
Precinct 5, 62200 Putrajaya, Malaysia
Tel: 03-8891 7177 or via email itc@mymuslimtrip.com/v2

For media-related matters, contact the Corporate Communications team:
Anis, Manager, +6012 321 9137, anis@mymuslimtrip.com/v2
Nadhirah, Sr. Executive, +6019 356 0530, nadhirah@mymuslimtrip.com/v2
Aina Izzati, Asst. Executive, +6010 266 2535, ainaa@mymuslimtrip.com/v2

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